Supponor enhances revenue potential for rights holders 03 Feb 2010 10:11
The SportAccord International Convention welcomes Finland based technology company Supponor to its sponsorship programme as a Bronze Sponsor, introducing its DBRLive technology to the international sports movement.
“We are really excited about taking part in the SportAccord International Convention as it gathers together many of the rights holders of world sport. International Sports Federations are continually looking to maximise the value of their commercial assets when negotiating with broadcasters, sponsors and brands. Our DBRLive technology will drive greater revenues for these sports rights holders by allowing either a high-value offering to global brands who wish to regionalise their message, or by segmenting the market and licensing the same billboard rights in multiple broadcast territories. We look forward to meeting with the International Federations and presenting our technology as ultimately we believe this technology will be an essential part of their commercial proposal.” Chris Buckley, CEO, Supponor
“It is always nice to welcome a new innovative company that can deliver real value to our stake holders, the International Federations. We encourage new businesses that can help our stakeholders develop and grow therefore Supponor is a very welcome addition to our sponsorship programme.” Anna Hellman, Executive Director, SportAccord International Convention
