The world we live in is accelerating in tempo as a result of the significant growth in the number of media outlets, technological advancements and the sharp rise in the social networking phenomenon.  These trends will continue in the years and decades to come.  Therefore, sport, too, must adapt and adopt new models to meet the demands of its athletes and fans as it moves into the future.  We, at dotSport LLC, recognize this certainty.  And we, equally, understand that technology needs to easily integrate into sport as we have known it to appropriately serve sport.

“As a Bronze Sponsor, this is the message that we will be sharing with our colleagues and friends that attend SportAccord Dubai, as we demonstrate an early pilot of our life.sport social network site during the weeklong convention.  Popular social networks, such as Facebook, are particularly good at finding long lost friends and making connections with new ones, but they are extremely thin in terms of providing any depth of sports specific information.  life.sport, on the other hand, will provide users with deep profile information, training records, and other relevant statistics that allow fans and younger athletes to track and model their training after their favorite athletes or teams, as well as storing and sharing their own information.  It will provide community, exposure and a means to attract sponsorship at every level of the ‘sport pyramid’, while engaging fans more profoundly than ever before.  We are excited about giving the sports community a preview of life.sport at the SportAccord Convention in Dubai.  We believe that this is the single most important building block in developing their sports in the immediate future.”  Ron Andruff, President & CEO, dotSport LLC